Brightermonday.com, the jobs vertical belonging to One Africa Media
(OAM) that is dominating the Kenyan market with over 3,100 listings,
might face stiffer competition soon. South African media giant Naspers,
which has been targeting the lower end of the market with its general
classifieds portal OLX Kenya, launched Career24.co.ke in April 2013.
It’s a clone of the successful South African job portal Careers24 that
belongs to Naspers subsidiary Media24. Rumors spread today that
Career24.co.ke was looking to hire local staff. So far, the portal has
been operated by staff in South Africa.
For Careers24 to grow in the Kenyan market, it has to go this way. At
the moment it has only 89 listings, mostly vacancies at blue chip
companies – and those listings were duplicated from OXL Kenya to boot.
Hiring local staff to handle its operation in Kenya would help in
many ways, for example, to sort the jobs by geographic location. So far
the categories look quite funny to Kenyans. “Cities” mentioned on
Career24.co.ke, such as Huruma (87 jobs), Milimani (87 jobs ), Nyali
(87 jobs ), Pioneer (87 jobs), or South C (89 jobs) are indeed estates
within Nairobi city - not cities on their own.
Source source http://aimgroup.com
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